The no-BS guide to building a SaaS that actually makes money. Skip the months of confusion, avoid costly mistakes, and learn what actually matters - not the noise everyone else is selling.
Build What Sells. Skip What Doesn't.
By Alex Morrison
Most SaaS founders waste 6-12 months learning these lessons the hard way. You don't have to.
Spinning your wheels on what to build first
Building features nobody wants to pay for
Over-engineering things that don't matter
Launching to crickets and zero signups
Not another "build a SaaS in 30 days" course. This is the stuff that actually moves the needle.
Know exactly what to build, when to pivot, and when to double down
Learn from $1M+ in failures so you don't repeat them
Cut through the Twitter hype. Focus only on what matters.
Pricing, packaging, and getting people to actually pay
Channels that actually work for early-stage SaaS
Test ideas in days, not months. Kill bad ones fast.
No fluff. No filler. Just what works.
Why 90% of SaaS products fail and how to be in the 10%
The $0 validation framework that saves months of building wrong
Before you write a single line of code
What to build, what to skip, and why less is literally more
Stop leaving money on the table. Price with confidence.
How to launch to customers, not crickets
The 3 channels that actually work for early-stage SaaS
Keep the customers you fought so hard to get
Scale yourself before you scale the team
The exact milestones and focus areas from 0 to $10K
3x SaaS founder. Built and sold two B2B SaaS companies. Failed spectacularly at one (and learned more from that than the wins). Now I help founders skip the expensive lessons I had to learn the hard way.
"I was 3 months into building the wrong product. This book helped me pivot before I wasted another 6. Now at $8K MRR."
Sarah Kim
Founder, InvoiceFlow
"The pricing chapter alone paid for this book 100x over. I was charging $9/mo. Now I'm at $49 and growing faster."
Marcus Chen
Founder, DataPulse
"Finally, someone who tells you what NOT to do. Saved me from building 5 features nobody wanted."
Jennifer Walsh
Founder, TeamSync
Less than the cost of one wrong feature
One-time payment. Lifetime access.
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